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True North Cycle Hub

There's nothing we love more than pulling together a dream built custom spec'd bike for a customer.

From mind to trails.

Check out some of our previous builds for customers, which we've had the pleasure of building alongside and featuring on Gee Milners Dream Build Channel.

Get in touch to discuss your custom build, its as much our passion to build them as it is yours to build.

Yeti SB130

One of our all time favourites, not only because we built a cracking custom build, but the fact that the customer let us test ride it first. That and we felt like we were on Top Gear thanks to Gee, the lads at Fleye and Aston Martin Cambridge.

Build Spec
FrameYetI SB130 LR T Series
ShockFox Factory DPX2 130mm (spacers removed for 138mm)
ForksFox Factory 36 160mm 29
GroupsetShimano XTR M9120
Brake systemShimano XTR M9120
WheelsetDT Swiss XMC Carbon 29
CranksCane Creek E-Wings


Focus Jam 6.0

You don't get more custom than a limited edition frame. The Focus Jam 6.0 see's 1 of 2 frames to hit to UK, so again celebrated with a Dream Build before it was shipped off to its new owner.

Build Spec
FrameFocus Jam aluminium finished 29
ShockRockShox Super Deluxe Select+
ForksRock Shox Lyrik Ultimate RC2
GroupsetSRAM GX Eagle 12 speed, wtih AXS
Brake systemSRAM Code R
WheelsetDT Swiss EX 511

Yeti SB100

Fast and fit...... Can't really say much else about this bike. Back to my humble routes for this build (which is un-used and for sale, if anyones looking) with a light and fast XC bikes.

Build Spec
FrameYetI SB100 T Series 29
ShockDT Swiss F535 ONE with lock out lever
ForksDT Swiss F232 ONE 100mm travel/lockout lever
GroupsetShimano M9100 XTR
Brake systemShimano M9100 XTR trail (carbon levers), 180mm front, 160mm rear
WheelsetDT Swiss XRC 1501 spline carbon
Seatpost/SaddleDT Swiss D232 ONE dropper/DT Swiss lever and Pro Tharsis carbon saddle
CockpitPro Tharsis carbon bars and Pro Tharsis 60mm stem
TyresPirelli Scorpion World cup race tyres, made tubeless

Juliana Roubion

Absolute thrown back, our first custom build for a very happy lady. What a colour, what a bike.


Build Spec
FrameJulianna Roubion Carbon CC
ShockRockShox Monarch +
ForksRockShox Pike 150mm 27.5
GroupsetShimano XT M8000
Brake systemShimano XT M8000
WheelsetDT Swiss M1700